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Old 10-20-2008, 11:08 AM
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Post '09 Ford F-150 wins Truck of Texas award

Filed under: Trucks/Pickups, Marketing/Advertising, Dodge, Ford

Click above for high-res gallery of the 2009 Ford F-150

Ford has managed to snag an important early victory over the equally-new Dodge Ram by being crowned the 2009 Truck of Texas over the weekend. Both the Dodge Ram and Ford F-150 are nearly all new for '09 and are competing against stiff competition from the relatively new Chevy Silverado and Toyota Tundra for a parking spot in Texan garages. Some 15% of full-size trucks sold in the United States end up in Texas and the sales crown usually goes to the Truck of Texas award winner. The Blue Oval also managed to snag the best truck-line award, the best SUV of Texas and the best CUV of Texas with its Expedition King Ranch and new Flex, respectively. Mopar fans will be happy to know that Dodge didn't leave the Lone Star state empty handed. We're not sure how given that the F-150 is also a full-size truck and took the top trophy overal, but the new '09 Ram managed to win the full-sized Truck of Texas award and its optional RamBox was named Outstanding Truck Feature.

Gallery: First Drive: 2009 Ford F-150

[Source: The Detroit Free Press]

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