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Old 02-02-2007, 08:40 PM
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Post Motor Trend: Aston Martin sold, but maybe not to LVMH

Filed under: Sports/GTs, Aston Martin, Ford, Earnings/Financials


Motor Trend is disputing yesterday's published reports that Brit luxury/sports car manufacturer Aston Martin will be sold to Louis Vuitton. According to MT, which cites "well-placed" UK sources, Aston's bags are packed and ready to leave Ford, but they do not have that iconic "LV" logo on them. Apparently the buyer is a group of high-finance types we've never heard of. They're set to pony up around $1 billion for the storied automaker.

The sale is said to include the factory, and Ford is still expected to retain a stake in the company. Motor Trend can't resist needling Autobild and the blogosphere for (supposedly) getting the buyer wrong. (Marketwatch, the major outlet that ran the story yesterday, gets a pass.) Somewhat ironically, MT uses its own blog to get its version of the Aston saga out to the public.

[Source: Motor Trend]
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