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2013 Ford Fusion does the techno sound collage music thing
Filed under: Hybrid, Sedan, Etc., Marketing/Advertising, Videos, Ford
If you're wondering what the 2013 Ford Fusion has to do with techno music... well, join the club - we have no idea. We'll defer to an expert, musician Joshua Harrison:
In any case, Ford has used an old trick in a somewhat new way in conscripting artists to create techno tracks using sounds made by its Fusion, in this case a 2.0-liter Hybrid model. Listen to the three resulting tracks, then scroll down below to watch a video explaining the process and showing the musicians working their magic.
Even if you don't like techno, it's at least interesting to hear how each track is so wildly different from the other two. And if you do like what you hear, maybe you should consider attending the Movement Electronic Festival in Detroit, May 26-28.
Sounds of Fusion Track 1 by Joshua Harrison by fordfusion
Sounds of Fusion Track 2 by Keith Kemp by fordfusion
Sounds of Fusion Track 3 by Tom Newman by fordfusionContinue reading 2013 Ford Fusion does the techno sound collage music thing
2013 Ford Fusion does the techno sound collage music thing originally appeared on Autoblog on Thu, 24 May 2012 16:58:00 EST. Please see our terms for use of feeds.
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If you're wondering what the 2013 Ford Fusion has to do with techno music... well, join the club - we have no idea. We'll defer to an expert, musician Joshua Harrison:
"Techno music, by its nature, is very similar to the makeup of a car... In both cases, there are lots of little pieces mechanically put together. Just like a car, a Techno song has many elements that serve their own small purpose, and the masters of the craft are those who can put it all together and make everything work as one solid piece."
Who are we to argue?In any case, Ford has used an old trick in a somewhat new way in conscripting artists to create techno tracks using sounds made by its Fusion, in this case a 2.0-liter Hybrid model. Listen to the three resulting tracks, then scroll down below to watch a video explaining the process and showing the musicians working their magic.
Even if you don't like techno, it's at least interesting to hear how each track is so wildly different from the other two. And if you do like what you hear, maybe you should consider attending the Movement Electronic Festival in Detroit, May 26-28.
Sounds of Fusion Track 1 by Joshua Harrison by fordfusion
Sounds of Fusion Track 2 by Keith Kemp by fordfusion
Sounds of Fusion Track 3 by Tom Newman by fordfusionContinue reading 2013 Ford Fusion does the techno sound collage music thing
2013 Ford Fusion does the techno sound collage music thing originally appeared on Autoblog on Thu, 24 May 2012 16:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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