Mustang billboards blur background and their own point

[RSS Robot]

Filed under: Sports/GTs, Marketing/Advertising, Ford

click on above image for link to more pics of blurry Mustang billboards by Ian Hart

These Mustang billboards have popped up on the internet today thanks to a few advertising-related blogs that just don't get their point. The billboards are constructed from a semi-transparent resin that magically blur the scene behind them regardless of the weather. If you don't get it by now, they're supposed to give onlookers the sense of speed they would feel were they bombing down the road in a Mustang instead of their own daily driver. It's cute, but ad experts are blasting it pretty hard because of the tiny Mustang logo that appears in the lower right corner of each billboard. The logo is too small to notice at first glance, which pretty much means the billboard fails as an actual advertisement for the Mustang brand. The technology used to make the billboard, however, still has applications. For instance, take the slowest car you own and cover the windows in this semi-transparent resin. Bam, now no matter how slow you're going, it always looks fast from the inside.

Thanks for the tip, jcklope!

[Source: Adpunch]
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[tarps3]

Seems like a "photoshop" trick to me.

Even If there were a material that was 'transparent' and could be fabricated in such a large format, how would it be shipped in a single monolithic piece? How is it picked up, handled, and swung into place with no holes or hooks?

And more importantly, how is it supported? There has to be some sort of backing or structural framework to resist the wind loads. Even laminated structural glazing found in hi-rise buildings can't do what this stuff is supposedly doing.

silly.

[tarps3]

also notice how the lighting brackets are EXACTLY in the same position, angle, etc. in each image?

geeze, what a waste of bandwith. yawn.