This will take you to the main site where there is history, technical information and other information on these cars.
This takes you back to the main page of the forums.
This is the control panel to change your password, information and preferences on this message board.
Click here if your lost your password or need to register on this message board. You must be a registered user to post. Registration is free.
Search this board for information you need.
Click here to buy cool Squarebirds mechandise.
Click here to support Squarebirds.org. For $20 annually receive 20mBytes webspace, a Squarebirds e-mail address and member's icon on the message board.
  #1  
Old 03-03-2007, 01:47 PM
RSS Robot's Avatar
RSS Robot RSS Robot is offline
The Source
 
Join Date: Jan 29 2007
Posts: 5,486
RSS Robot is on a distinguished road
Post VIDEO: Ford's "Dirty Job": Selling the F150

Filed under: Trucks/Pickups, Marketing/Advertising, Videos, Ford


Jalopnik got their mitts on these newly-minted Ford Truck spots with Mike Rowe. For those of you who've been living under a rock for the last year, Mike Rowe is the host of Discovery Channel's "Dirty Jobs," a show that would be hilarious just on the strength of Rowe's comedic timing and commentary. It's a very "guy thing" show, I doubt I'd ever walk in the room and find that my wife had tuned to it on her own. Of course, the appeal is wide enough that she'd sit down and watch, were it to be on.

Such is the appeal that Ford wishes to garner with the F150. They've successfully scrubbed the king of pickup sales behind the ears to great result. The problem is that while the F150 waits until 2009 for a refresh, GM just rolled out the GMT900s, and the Tundra is all-new. Granted, the Tundra isn't a proven threat yet, and with a goal of 200,000 this year, they'll probably sell out without dinging F150 sales. Perception's a funny thing though, and Ford wants to be certain that when people think Pickup, they think F150, hence the revamped ads. We think it's a smart move, as Mike Rowe has charisma and delivery that should at least amuse us. Whether it will help sell trucks remains to be seen.

Videos after the jump.

[Source: Jalopnik]
Continue reading VIDEO: Ford's "Dirty Job": Selling the F150

Read | Permalink | Email this | Comments
BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time


More...
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -4. The time now is 08:10 AM.

Driving, racing or working on cars can be hazardous. The procedures and advice on this website including the message board are opinion only. Squarebirds.org and its webmasters and contributors do not guarantee the correctness of the advice and procedures. The Squarebirds.org and its webmasters assume no liability for any damage, fines, punishment, injury or death resulting from following these procedures or advice. If you do not have the skills or tools to repair your car, please consult a professional. By using this site you agree to hold harmless the Squarebirds.org, its authors and its webmasters from any resulting claim and costs that may occur from using the information found on this site.

Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Any submissions to this site and any post on this site becomes property of Squarebirds.org . The webmasters reserve the right to edit and modify any submissions to this site. All material on this is site is copyrighted by the Squarebirds.org. Reproduction by any means other than for personal use is strictly prohibited. Permission to use material on this site can be obtained by contacting the webmasters. Copyright 2002-2016 by Squarebirds.org.