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Old 01-22-2010, 06:16 PM
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Anders Anders is offline
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I you just know how much work it is to get a new color developed, and accepted for production. It takes years. it take endless amount of testing, testing, tuning and testing. It pretty much never stops realy. I guess we ( at Volvo ) is having the same process as any other company. As I work at design ( styling ) that job is done in the same department as where I sit ( well...not much "sit" to be honest ) and itīs a quite difficult thing to develop what colors that will be on the cars.
There is numerus things to concider as trends, different market requests, "right for our brand", not to mension what work on what body and shape, in order to let the color give the model the "right" message. Shall it look sporty? Dynamic? Excusive? Sporty & Excusive? Or something else. What sells? What usually donīt? Is it a small car or a big car? You can paint a small car screaming lime metallic green. Most probably not a big car. Maybe in the ī50, but most probably not today.
Yes, there is some that we never seems to get rid of such as white, black, dark blue and red. Not to mension silver and different gradients of silver-grey.
We usually try to introduce a "eye catcher" with a compleatly new model, but these usually donīt last long, as real odd stuff tends to look dated quite quick.
But without any doubt, not all cars look good in all colors. One model can suddenly look awesome in white ( S60 ) while another model can look quite pale in the same ( S80 ) even though they look quite similar from a first glance.
Taste is always personal, but, yes, one colour can realy pop on one shape while the same can also do the opposite on another.
..."Lil darling Ruth"

Last edited by Anders : 01-22-2010 at 06:21 PM.
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Old 01-22-2010, 06:26 PM
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Dan Leavens Dan Leavens is offline
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Well I am glad to see that discussion on colour codes is brisk, especially on the black part. You are all right that colour schemes are an acquired taste. For example, as stated, I am not and never have been partial to red ( any red ) on a car until I saw Sal's convert and then WOW That's the beauty of ownership and Mike ,yes I agree black is stunning, clean chrome gleaming and then you get to do it all over again.
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Old 01-27-2010, 05:58 PM
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Dutchbird Dutchbird is offline
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Hi Brian,

Great cars!!!
Enjoy what you have and love them.....
My thought about the colour of (also your) cars is just the same as the color of people:
No matter what's on the outside, if you're attracted or feel a spark you'll cherish it!
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