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Ford named one of Top 10 Most Innovative Mobile Tech Companies
Filed under: Etc., Technology, Ford
The 19th century was the last time automobiles were on the vanguard of cutting-edge technology. While the ensuing ten decades have seen lots of automotive innovation, Fast Company magazine only came into being in 1995, and has been naming its top ten "Most Innovative" companies every year since. Ford has secured a spot smack in the middle of the list this year, the first time a car manufacturer has been invited to rub elbows with the likes of Amazon, Apple, and Google.
What has Ford done to deserve this honor? Swing open the door to a 2010 Taurus and it becomes clear. The Blue Oval's rides are immersion tanks of technological integration. From the Sync system to the more comprehensive MyFord Touch, there's been no let-up in Ford's push to put premium tech features in all its models. Ford's market research reveals that most buyers opt for the system, and at least a third of buyers think Sync was a critical enticement to their purchase. From our time with it, we agree, it's some cool stuff, and the 1.5 million Sync-equipped Fords prowling the street agree.
The actual honor is a fifth-place finish for mobile technology, and Fast Company says "the automaker has taken a great leap forward." Mark Fields backs that statement up by looking into his crystal ball (supplied by Visteon) and saying "Our relationship with Microsoft was just the beginning, as we've forged strong relationships throughout the mobile industry and look forward to even more." More cool stuff on the way? We'll take it. Press release after the jump.
Gallery: MyFord and MyLincoln Touch
Continue reading Ford named one of Top 10 Most Innovative Mobile Tech Companies
Ford named one of Top 10 Most Innovative Mobile Tech Companies originally appeared on Autoblog on Fri, 19 Feb 2010 18:29:00 EST. Please see our terms for use of feeds.
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MyFord Touch - Click above for high-res image gallery
The 19th century was the last time automobiles were on the vanguard of cutting-edge technology. While the ensuing ten decades have seen lots of automotive innovation, Fast Company magazine only came into being in 1995, and has been naming its top ten "Most Innovative" companies every year since. Ford has secured a spot smack in the middle of the list this year, the first time a car manufacturer has been invited to rub elbows with the likes of Amazon, Apple, and Google.
What has Ford done to deserve this honor? Swing open the door to a 2010 Taurus and it becomes clear. The Blue Oval's rides are immersion tanks of technological integration. From the Sync system to the more comprehensive MyFord Touch, there's been no let-up in Ford's push to put premium tech features in all its models. Ford's market research reveals that most buyers opt for the system, and at least a third of buyers think Sync was a critical enticement to their purchase. From our time with it, we agree, it's some cool stuff, and the 1.5 million Sync-equipped Fords prowling the street agree.
The actual honor is a fifth-place finish for mobile technology, and Fast Company says "the automaker has taken a great leap forward." Mark Fields backs that statement up by looking into his crystal ball (supplied by Visteon) and saying "Our relationship with Microsoft was just the beginning, as we've forged strong relationships throughout the mobile industry and look forward to even more." More cool stuff on the way? We'll take it. Press release after the jump.
Gallery: MyFord and MyLincoln Touch
Continue reading Ford named one of Top 10 Most Innovative Mobile Tech Companies
Ford named one of Top 10 Most Innovative Mobile Tech Companies originally appeared on Autoblog on Fri, 19 Feb 2010 18:29:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...