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Ford Edge sales gain momentum
Filed under: Car Buying, Crossovers/CUVs, Ford
To many, the 2007 Ford Edge represents the best Ford has to offer in its current lineup, and sales of the stylish crossover are starting to fulfill the vehicle's promise. The Edge has only been on the market for four months, and it's already within 1,000 monthly units of the segment leaders Toyota Highlander and Nissan Murano.
Even better, according to JD Powers' Power Information Network, the Edge is only staying on the dealer lot for about 20 days, which is far less than the 48 days it takes to move a mid size CUV industry-wide. Dealers are also finding it easier to sell higher-content models, as Edmunds.com reports an average March transaction price of $29,699. Ford is also using the Edge to help stop Explorer, Expedition, and Escape owners from leaving the Ford brand, with 25% of its sales coming from its own SUVs.
The Detroit Free Press quotes Ford spokesman Jim Cain as saying that a second wave of marketing is coming soon for the Edge, and production at the company's Oakville, Ontario plant is scheduled to increase.
We had a feeling the Edge's good looks would make for a hit for Ford, and early numbers are showing that the company's newest CUV is more than holding its own in the industry's hottest segment. Now if they could just work on that cheap-o interior.
[Source: Detroit Free Press]
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BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time
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To many, the 2007 Ford Edge represents the best Ford has to offer in its current lineup, and sales of the stylish crossover are starting to fulfill the vehicle's promise. The Edge has only been on the market for four months, and it's already within 1,000 monthly units of the segment leaders Toyota Highlander and Nissan Murano.
Even better, according to JD Powers' Power Information Network, the Edge is only staying on the dealer lot for about 20 days, which is far less than the 48 days it takes to move a mid size CUV industry-wide. Dealers are also finding it easier to sell higher-content models, as Edmunds.com reports an average March transaction price of $29,699. Ford is also using the Edge to help stop Explorer, Expedition, and Escape owners from leaving the Ford brand, with 25% of its sales coming from its own SUVs.
The Detroit Free Press quotes Ford spokesman Jim Cain as saying that a second wave of marketing is coming soon for the Edge, and production at the company's Oakville, Ontario plant is scheduled to increase.
We had a feeling the Edge's good looks would make for a hit for Ford, and early numbers are showing that the company's newest CUV is more than holding its own in the industry's hottest segment. Now if they could just work on that cheap-o interior.
[Source: Detroit Free Press]
Read | Permalink | Email this | Comments
BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time
More...