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Old 03-24-2012, 10:41 AM
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Post Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video]

Filed under: Etc., Ford


There is little question that Ford, under the leadership of CEO Alan Mulally, has perhaps never looked better in terms of product and financial stability.

But it's been less than four years since the company's stock was hovering near $1.00 a share. The Ford family was making noise about selling out. And Mulally was actually lampooned on Saturday Night Live.

Bryce G. Hoffman, a reporter for The Detroit News, has penned a new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, on the fall and rise of the Blue Oval. The book really begins with the 2000-2001 Firestone tire recall, continues through the 2008 financial meltdown and eventually finishes with the comeback and reformation of the company under Mulally.

David Kiley, Editor-in-Chief of our sister site, AOL Autos, reviews the book here for HuffingtonPost Detroit, bu you can check out a video interview with Hoffman talking all things Ford after the jump.Continue reading Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video]
Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video] originally appeared on Autoblog on Sat, 24 Mar 2012 09:01:00 EST. Please see our terms for use of feeds.


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