"Deluxe" Dealer Brochure

[DKheld]

A big thanks to Marco (DutchBird) for locating an outstanding example of the 16 page 60 Thunderbird "deluxe" dealer brochure for me. I bounced around about the purchase long enough that the seller reduced the price by 10% and that's all it took. Got it in the mail today and have been looking it over for an hour now. Great pics and info.

Some things I notice in the brochure that tell us a little about the manufacture process and dealer installed options are:

- None of the cars shown in the brochure have A/C although it is listed on the options page. You would think that that would be shown to sell the option.
- A convertible shown has a radio with the trunk mount antenna - no blank plate or antenna on the fender so it appears it could be ordered from the factory that way.
-A close-up of a hard top shows no day/night mirror but is listed as standard equipment - you would think that by '60 they would have those day/night mirrors on the photo cars. Also listed as standard were the clock, dome or courtesy lights, cigarette lighter, coat hooks...etc.
- The visored mirrors are listed as optional as well as Adjust-o-rings. The visored mirrors in the brochure are shown the the fender and an Adjust-o-ring is shown on the door.
- Glove box and Luggage lights are listed as an option.
- Did you know you could get a white Tbird with a blue roof? There are "Nineteen rich single colors for the exterior....15 harmononizing interior trims....3 distinctive convertible top colors.. and no less than 56 two tone hardtop combinations." I never knew there were so many color options.

Lots of fun looking at this brochure - if you ever get a chance to pick one up I would recommend it.

Thanks Marco!
Eric
registry 5347

[Anders]

Can you possible scan it and put the pics up here?

[Ca58tbird]

Eric, I second Anders request for some scanned pics.

[DKheld]

Some of the advertisements are spread across 2 pages and my scanner is only 11x17 so until I have time to scan and photoshop them together here are some pics. I think most of the ad's were/are available in individual ads or parts of the fold-out brochures. This "deluxe" brochure has it all in one booklet with color options on the back page and lots of fun info like "owner testimonials". I paid $45 for mine to give you an idea of what to expect to pay for one but I think I got a really good price. Probably the most expensive 16 page book I've ever bought but you know how us car guys are when it comes to our favorite model.

Eric
registry 5347

[Ca58tbird]

WOW! kewl, thanks for taking your time to scan all of those. I wonder if there is a similar brochure available for the '58 Bird?

[DKheld]

They are available for the '58 - Dutchbird has one and has reported to have seen one for the '59 so I believe they are available for all 3 years. You have to shop carefully for the '60 because there is a fold out 4 page brochure with the same front picture - probably the same with the others.

Eric

[Anders]

Originally Posted by DKheld

I paid $45 for mine to give you an idea of what to expect to pay for one but I think I got a really good price. Probably the most expensive 16 page book I've ever bought but you know how us car guys are when it comes to our favorite model.

Probably your best ever spended 45 bucks

THANKS for sharing. Love every part of it!

[Dutchbird]

Originally Posted by Ca58tbird

WOW! kewl, thanks for taking your time to scan all of those. I wonder if there is a similar brochure available for the '58 Bird?

Hi Jed,

At your service:

[Dutchbird]

And for part 2:

[DKheld]

Even though I own a '60 that '58 brochure is on my Santa list for next year - it's just great.

Eric