Squarebirds, Rocketbirds, and Fifties/Sixties Ford Discussion Forum

Squarebirds, Rocketbirds, and Fifties/Sixties Ford Discussion Forum (http://squarebirds.org/vbulletin/index.php)
-   Ford News from Autoblog.com (http://squarebirds.org/vbulletin/forumdisplay.php?f=31)
-   -   2013 Ford Flex (http://squarebirds.org/vbulletin/showthread.php?t=12725)

RSS Robot 03-23-2012 01:00 PM

2013 Ford Flex
 
Filed under: Wagon, Crossover, Ford, First Drives, Design/Style
Freshly Tweaked For A Second Life



Ford has not been long known for polarizing design. The company's styling philosophy has read more closely along the lines of "cheap and cheerful." But when it brought out the Flex in 2008 as a 2009 model, Ford started down a road of trying to be more expressive, emotional and evocative in the design of its crossovers and SUVs, not just with the Mustang.

For Ford, the Flex has been one of those hollow victories. The people who buy it love its Mini-Cooper-on-a-high-protein-diet look, especially with the available two-tone paint jobs, and the comfortable packaging and cruising ride they get without bumping up to a frumpy minivan. The trouble is that there haven't been enough of those happy buyers taking the plunge.

Ford sold just 27,000 Flex models last year, down 20 percent from the year before - not exactly one of CEO Alan Mulally's homeruns. Also, its marketing has been confused since its debut. Ford initially pitched it as a cool urban crew wagon - think Funkmaster Flex. The advertising Powerpoint presentation actually said "No dog drool." No kidding. The high-concept ads were all shot at night on city streets. It bombed. Soon after launch, we saw families and even a dog or two in ads.Continue reading 2013 Ford Flex
2013 Ford Flex originally appeared on Autoblog on Fri, 23 Mar 2012 12:02:00 EST. Please see our terms for use of feeds.


Permalink | Email this | Comments

More...


All times are GMT -4. The time now is 08:44 AM.

Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Any submissions to this site and any post on this site becomes property of Squarebirds.org . The webmasters reserve the right to edit and modify any submissions to this site. All material on this is site is copyrighted by the Squarebirds.org. Reproduction by any means other than for personal use is strictly prohibited. Permission to use material on this site can be obtained by contacting the webmasters. Copyright 2002-2016 by Squarebirds.org.