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2015 Ford Mustang Convertible to recreate Empire State Building stunt
Filed under: New York Auto Show, Convertible, Performance, Marketing/Advertising, Ford
It would have been all too easy to miss the auto show debut of the 2015 Ford Mustang convertible. It was, after all, unveiled alongside its fixed-roof counterpart at the Detroit Auto Show this past January, lumping coupe and cabrio into one debut. But Ford is evidently still intent on making its new droptop stand out. The top of the Empire State Building ought to do the trick.
Automotive history buffs may recall that, 50 years ago, Ford unveiled its first Mustang convertible atop what was then the tallest building in the world, that Art Deco icon of the New York skyline. Half a century later, Ford is recreating the feat and bringing the new topless Mustang to the same observation deck on the building's 86th floor.
Getting it up there, of course, will be no easy task. While they'd usually airlift the vehicle onto the roof or lift it by crane, the spire protruding from atop the building makes approaching the narrow observation deck too dangerous, and no mobile crane can telescope the thousand-plus feet it would take to get the pony car up there.
That leaves the elevators, which were too small to accommodate the original Mustang, and this latest one is seven inches longer and four inches wider. So, just like it did in 1964 during the World's Fair, Ford has dispatched a team to take detailed measurements of the elevators and their doors. After they return with their findings, the Blue Oval will dissect the display car and mount the pieces onto custom racks to be reassembled on April 16 in just six hours. Following those efforts, the public will be able to see the Mustang on display for 54 hours on the observation deck, where it just might garner more attention than the panoramic vista behind it... or than it did on the auto show floor in Detroit.Continue reading 2015 Ford Mustang Convertible to recreate Empire State Building stunt
2015 Ford Mustang Convertible to recreate Empire State Building stunt originally appeared on Autoblog on Tue, 25 Mar 2014 14:00:00 EST. Please see our terms for use of feeds.
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It would have been all too easy to miss the auto show debut of the 2015 Ford Mustang convertible. It was, after all, unveiled alongside its fixed-roof counterpart at the Detroit Auto Show this past January, lumping coupe and cabrio into one debut. But Ford is evidently still intent on making its new droptop stand out. The top of the Empire State Building ought to do the trick.
Automotive history buffs may recall that, 50 years ago, Ford unveiled its first Mustang convertible atop what was then the tallest building in the world, that Art Deco icon of the New York skyline. Half a century later, Ford is recreating the feat and bringing the new topless Mustang to the same observation deck on the building's 86th floor.
Getting it up there, of course, will be no easy task. While they'd usually airlift the vehicle onto the roof or lift it by crane, the spire protruding from atop the building makes approaching the narrow observation deck too dangerous, and no mobile crane can telescope the thousand-plus feet it would take to get the pony car up there.
That leaves the elevators, which were too small to accommodate the original Mustang, and this latest one is seven inches longer and four inches wider. So, just like it did in 1964 during the World's Fair, Ford has dispatched a team to take detailed measurements of the elevators and their doors. After they return with their findings, the Blue Oval will dissect the display car and mount the pieces onto custom racks to be reassembled on April 16 in just six hours. Following those efforts, the public will be able to see the Mustang on display for 54 hours on the observation deck, where it just might garner more attention than the panoramic vista behind it... or than it did on the auto show floor in Detroit.Continue reading 2015 Ford Mustang Convertible to recreate Empire State Building stunt
2015 Ford Mustang Convertible to recreate Empire State Building stunt originally appeared on Autoblog on Tue, 25 Mar 2014 14:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...